Contemporary Expression


It Takes A Garden ..to grow a community
January 17, 2010, 8:11 pm
Filed under: Balance, Garden, Living An Artful Life, social media


Joan and I have had a several gardens, some small succulents, some large herbs, some tomatoes, plenty of flowers. Our current garden started the week we moved into the house. Our process: rope it off, plan it out, think about the soil, think some more about the soil and get started tilling and planting.

Our perennial garden is full of bulbs from Brecks and everything else … everything else …  is from Bates Nursery. Nashville is fortunate to have several high quality nurseries in the area but  we have found a consistency of reliable variety to be a big factor in our choice of Bates Nursery.

If you have followed Contemporary Expression for a while, you’ll not be surprised that I strongly feel that everyone should have some form of a flower or vegetable garden as part of  living an artful life. The act of gardening brings a balance and a peace to me that nothing else really is able to do.

I have enjoyed reading David Bates’ blog since his return to the family business it’s filed under News on the website, I get it in the newsletter  form.  When we celebrated our 20th anniversary in the spring of 2008 the kind folks at Bate’s had no problem taking us on under their gift registry as a same sex couple. They had to sorta rig it – but it worked.

When I started following Bates on Twitter I was maybe one of the first hundred or so that found them.  As of today’s post they have nearly 19,000 followers.  Because of the social media consultation work that I have been doing for both corporate and non-profit businesses in Nashville, I quickly acknowledged this success and sent David a tweet to see if he’d spend a little time with us on Contemporary Expression.

Here were his responses to my questions:

  • 1.      What one or two things do you attribute to your large follower base for your Twitter account?  Diligence.  I spend probably 2 hours daily working on my Twitter account.  It all comes down to “The Law of Large Numbers” essentially.  Follow new people, Un-follow people who have not followed back; repeat…Over and over.  I also encourage new followers through our e-newsletter and my weekly radio show.
  • 2.     Do you know what percentage of your Twitter Followers do not live within range to purchase your products?  Currently it is around 80% of total followers.  I have worked very hard at attracting as many local folks as possible, but it is nearly impossible to gain purely local followers.  There are still great opportunities for local growth.  If only 3200 of our followers are local, that represents only about 1% of Twitter users in Nashville, TN.  I do plan to have marketing opportunities through our website in the future, so hopefully there is a way to gain some benefit of this large percentage of “outside” followers.  Again, “The Law of Large Numbers” applies.  If I know I get 20% local followers from all follows, I will need about 80,000 total followers .to just reach 5% of current Twitter users in Nashville.  That is a substantial number of potential local customers, somewhere in the range of 15,000.  We should be able to reach that amount within 9 months, at our current rate of growth.
  • 3.     Do you have a social media strategy as a business?  I have only begun making a push in the social media realm.  I am planning to incorporate a video “how to” presence on YouTube (as well as our up-coming revamped website).  Admittedly, our strategy to this point has been largely “seat-of-the-pants”.
  • 4.      What are your plans to grow your FaceBook FanPage? FaceBook is a different animal than is Twitter.  Twitter is in my opinion decidedly more business friendly.  FaceBook fanpages for business have built-in control mechanisms that Twitter does not have.  I already spend so much time in the Twitter arena, I have sought to find the means to merge all of my social endeavors, Twitter, FaceBook and LinkedIn accounts.  FaceBook required me to create a personal fanpage to make this work.  I’m not really crazy about that.  I don’t mind having a FaceBook page personally, but it is essentially an extension of my business fanpage. Our email address that was originally associated with our business fanpage, is now associated to my personal page.  I really want these to be separate. I have solicited help on this issue from knowledgeable persons; haven’t found a viable resolution… yet.  Until I am able to find some way to make a FaceBook business fanpage work better, I’m a bit stuck there.

David’s responses were enlightening to me. Diligence and Awareness are part of the life of a gardener. With this insight, I began to realize just how much a good social media strategy is so very much like planning an tending to a garden.  The best fertilizer is a gardeners footprints.

So how does your garden grow? –

*tips for Facebook –

a: Use the two free INVOLVER tools to add your Twitter and YouTube Channel as Tabs.

b: Visit the News for Page Administrators for Quick and not so Quick Tips.  If you are an administrator of a Page, you will be able to choose a username for each Page at http://www.facebook.com. There will be an interface for you to choose usernames for the Facebook Pages you administer.

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2 Comments so far
Leave a comment

“The best fertilizer is a gardener’s footprints” — love that.

Comment by Laurel Ferejohn

Thanks Laurel – my mother said that to me once and every spring it becomes a mantra. I’m not sure of the original source but it rings true, doesn’t it.

Comment by nvanreece




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